COMPANY PROFILE
Quick Facts:
> Life360 is one of the most downloaded mobile utility apps on iPhone and Android devices, with total downloads averaging approximately 100,000 per week
> Life360 processes more than 100 million location updates every day
> After communication, mothers identify safety and security as the second most important functions of smartphones, and 56% of parents who give their children smartphones indicate that they did so for safety and security reasons
> Extending Life360’s services from mobile phones to the transportation industry presents users with the ability to locate and communicate with their vehicles
Life360
Life360 develops multichannel family safety applications that empower families with location and safety updates for their family members. As family safety services expand from mobile devices to also include vehicles and homes, users will not only gain the peace of mind that comes from knowing that their family is safe but also the sense of security that comes from knowing that their vehicle is where it should be.
Life360's mobile apps enable families to see where their loved ones are located and where they have been, be alerted when they need help, identify nearby security threats, and allow for group chat with all family members using the company's cross-platform FamilyChannel. Life360 effectively creates a private family communication channel that allows real-time check-ins with the tap of a button. For example, instead of a parent needing to call her children to ask where they are, the parent can request periodic "check-ins."
Life360 is actively expanding into the transportation industry and views this as an opportunity to link its users to their vehicles, allowing for vehicle location and tracking, as well as providing a step towards machine-to-machine (M2M) interaction without the requirement of costly hardware devices.
